Marketing Executive

We detect and track trains in real-time and know exactly what is happening along the rail. For this, we use state-of-the-art technology and unique solutions for the global railway industry. Are you ready to shape the future with us?
 

Your main roles and responsibilities

• Develop and implement marketing plans and strategies to achieve company objectives and targets
• Collaborate with the global marketing team to create and execute integrated marketing campaigns across digital, social media, email and content marketing and events
• Plan and execute social media campaigns, engaging content, and community management to increase brand visibility and customer engagement
• Create and manage email marketing campaigns, including newsletters and product announcements
• Track on marketing campaign performance, providing regular updates to management
• Coordinate with the global marketing team, external vendors, and partners to execute marketing initiatives effectively
• Assist in the development of marketing materials, including brochures, presentations, and other collateral
• Support the organisation of events, trade shows and Frauscher Tech Roadshows to promote the brand and generate leads
• Stay up-to-date with industry trends and best practices, and proactively suggest new marketing ideas and strategies
• Work cross-functionally with sales, technical sales and engineering to ensure alignment
• Conduct market research to identify market trends, customer needs, and competitor activities, and use insights to inform marketing strategies

You are just right for this role if

• You have proven work experience as a Marketing Executive or similar role
• You hold a bachelor’s degree or similar in marketing, business or a related field
• You have strong understanding of marketing principles, strategies, and tactics
• You have experience with digital marketing, social media platforms, email marketing, and content creation
• You are profecient in using marketing tools and analytics platforms to measure and track campaign performance
• Your communication and interpersonal skills are excellent and you have the ability to work well in a team
• You have creative mindset and the ability to think outside the box to develop innovative marketing campaigns
• You have strong project management and organizational skills, with the ability to manage multiple projects simultaneously
• You have analytical mindset with the ability to interpret data and make data-driven decisions
• You have knowledge of SEO, SEM, and other digital marketing techniques is a plus
• It is no problem for you to travel regularly in UK for events

We offer you

• Work in an international environment
• An agile and open corporate culture
• Opportunities for personal development and further training 
• Attractive benefits such as private medical & dental cover; online GP; life assurance; retail, holidays and gym membership discounts; company events and much more
• Hybrid working after the successfull onboarding