Digital Marketing Specialist

We detect and track trains in real time, always keep an ear to the tracks, and know exactly what’s happening along the rail. To do this, we use state-of-the-art technology, international contacts, and unique solutions. Is there a Frauscher in you, too?

Your main roles and responsibilities

• Strategically develop the digital marketing strategy, including planning and managing international marketing initiatives
• Implement advanced KPI frameworks and dashboards for data-driven management and optimization of digital campaigns, as well as the creation of meaningful performance reports
• Utilize AI-powered marketing tools, for example, for campaign optimization, content creation, and automation of marketing processes, as well as the evaluation of new marketing technologies
• Identify digital trends and further develop digital initiatives with a focus on lead generation, lead management, and conversion optimization
• Oversee the SEO strategy and tracking management, including optimizing organic visibility in search engines and managing JENTIS tracking
• Further develop the CRM system (SAP Sales Cloud) in close coordination with other departments

You’re the perfect fit for these tasks if

• you have completed training or a degree in marketing, business administration, communication, or media studies
• you have 3–5 years of professional experience in digital marketing
• you have a strong interest in AI tools (SEO with Claude, marketing automation, etc.)
• you enjoy implementing digital campaigns in regional and international markets
• SEMrush and Screaming Frog are familiar to you
• you are proficient in setting up and analyzing web analytics tools, particularly Google Analytics (GA4), Google Search Console, and data visualization tools
• you have basic knowledge of HTML, CSS, and ideally JavaScript
• you can derive actionable insights from large datasets
• you can easily communicate and actively contribute in German and English within an international team

We offer you

• a secure job in an international environment
• an agile and open corporate culture
• the opportunities for personal development and further training
• attractive social benefits such as free lunch, fruit and coffee, free childcare, numerous sports offer, company events and much more
• A gross annual salary for a 38.5-hour workweek starting at 37,500 EUR—with a willingness to pay more depending on qualifications and experience