Digital Marketing & Lead Generation Specialist

We detect and track trains in real-time and know exactly what is happening along the rail. For this, we use state-of-the-art technology and unique solutions for the global railway industry. Are you ready to shape the future with us?

Your main roles and responsibilities

• Monitoring and analysis of online marketing performance (Google Looker Studio) with a focus on KPI optimization
• Further development of KPIs and performance dashboards for managing digital campaigns 
• Driving global digital marketing initiatives in close coordination with our international marketing counterparts
• Identifying digital marketing trends and strategically developing our digital campaigns  
• Creation of reports on campaigns, trade fairs, newsletters, etc. 
• Development of strategic initiatives for lead generation and optimization of the existing lead process as well as lead management 
• Further development of our CRM system (SAP Sales Cloud) from a marketing perspective in close coordination with our IT department 
• Ongoing optimization of JENTIS tracking in coordination with tracking experts and the legal department 
• Responsibility for consent management on frauscher.com and optimization of the consent rate 

You are just right for this role if

• you have completed training in the field of digital marketing/communication 
• you have 2-3 years of professional experience in online and/or performance marketing - ideally in a B2B environment with a focus on lead generation
• you are confident in using reporting tools such as Google Analytics and Google Looker Studio as well as CRM systems (e.g. SAP Sales Cloud)
• you already have experience in the management of lead processes 
• you approach tasks strategically and analytically 
• you bring new ideas to the team - by observing trends or testing new tools and channels 
• you have already gained some experience with tag manager systems, consent management platforms and/or marketing automation tools  
• you have experience in SEA/SEO

We offer you

• a secure job in an international environment 
• an agile and open corporate culture
• the promorion of individual development as well as structured training and further education
• additional days of holiday for long-term employees, which can als be donated to colleagues as a "social holiday" 
• an attractive range of social benefits such as free lunch, fruit and coffee, freee childcare, numerous sports programmes, company events and much more
• a gross annual salary for 38.5 hours per week from EUR 37,500 - the actual salary is based on the current market and takes qualifications and experience into account